Oh hey! I'm Kristin.
Work Christmas party starts in t minus 10. THIS IS ABOUT TO BE MY FUTURE.
What she did tonight is an act of business savvy and calculation like nothing we’ve seen since Thriller and MJ’s middle years (arguably the whole of his solo career in general, but that’s another post).
When I say she reinvented Star Power, I mean it in the most literal and technical sense. This was an act of machination that just…
Like, I don’t think you understand how much money had to be put out upfront (14 music videos, that alone, even conservatively is in the neighborhood of 14 Million that was fronted by her and/or the label on the hope that purchases would justify it).
This was a huuuuuuuge gamble and that cannot be understated. I don’t care how popular someone is. To pull this off with zero leaks, zero warning, zero promotion?
That is fucking knowing your market. That is knowing your fanbase. That is knowing every single fucking variable.
And then saying Fuck it.
That’s More Power, Scotty.
That’s a fucking Flux Capacitor.
Beyoncé has made history, and I mean it with every fiber of my being that everyone in the industry will be analyzing what she pulled off.